The Herd founders invest in Men Matter & Co to accelerate mission‑driven men’s self‑care movement

25% strategic stake underlines shared commitment to men’s wellbeing, open conversations, and sustainable eCommerce growth

The founders of The Herd, the Coventry‑based digital media agency helping brands grow through performance marketing and creative storytelling, have acquired a 25% stake in Men Matter & Co, the fast‑growing men’s self‑care and grooming brand built around the message “Fight The Silence.” The move formalises a partnership that has already seen The Herd support Men Matter & Co with a new website, stronger ecommerce positioning, and a more premium online brand presence, ahead of the brand’s official website launch on 31 July 2026.

Men Matter & Co sits at the intersection of men’s grooming, self‑care, and mental wellbeing, with a purpose that goes far beyond selling products. Through high‑quality hair and beard and grooming essentials and honest storytelling, the brand aims to help men look good, feel good, and speak more openly about their mental health. The Herd’s investment will give the movement a stronger digital and commercial foundation, aligning performance media, website structure, and customer journeys to support long‑term growth.

Paul Scanlon, CEO and Co‑Founder of The Herd, said:
“From the moment we first heard the Men Matter & Co story, we were drawn to the courage behind the brand and the honesty of its mission. At The Herd, we believe brands are stronger when they stand for something real, and Men Matter & Co embodies that perfectly. This investment is about helping a movement reach more men, start more conversations, and build a community that feels seen, supported, and proud to be part of The Herd.”

Under the new partnership, The Herd’s performance and creative teams will continue to shape Men Matter & Co’s ecommerce ecosystem, from product and category positioning to advertising strategy and digital storytelling. The upgraded website and customer journey already give the brand a clearer way to present its products, communicate its mission, and support future distribution opportunities across the UK and beyond, with the full site due to go live on 31 July 2026.

Javier Ruiz, Founder of Men Matter & Co, said:
“Men Matter & Co was created to redefine what self‑care means for men – from high‑quality grooming products to open, honest conversations about mental health. When we first met The Herd, we were looking for a partner to help us accelerate our digital growth, but very quickly it became obvious that Paul and Keiran understood our purpose and saw the same potential we did. Welcoming them in as shareholders felt like a natural next step, and their investment and expertise will help us reach more men, support more mental health initiatives, and build a brand and community we can all be proud of as we launch the new site on 31 July 2026.”

About Men Matter & Co
Men Matter & Co is a UK‑based men’s grooming and self‑care brand on a mission to help men look good, feel good, and speak more openly about their mental health. Built around the message “Fight The Silence,” the brand combines premium products with powerful storytelling and community‑led initiatives that encourage honest conversations and emotional wellbeing.