How Hadi Turned Broadstreet RFC’s Website Brief Into Its Digital Backbone

Broadstreet RFC came to The Herd asking for a modern marketing website. The goal was simple: tidy up the club’s online presence and make life easier for supporters trying to find information.

What they now have is a full stack digital platform that sits at the heart of how the club runs. It powers bookings, payments, memberships, events, staff operations and physiotherapy, all in one place.

From website upgrade to working platform

The starting brief looked familiar. Broadstreet needed core pages, fixtures and results, junior and team information, sponsor space, venue hire, membership details and contact information. The Herd also lined up SEO, content migration, analytics, social links, training and hosting support.

Discovery opened up a bigger opportunity. Behind the scenes, bookings and payments were scattered across emails, phone calls and spreadsheets. Event lists were printed and checked by hand. Membership and customer records were fragmented and time consuming to manage.

Instead of just improving the front end, The Herd helped Broadstreet rethink the whole digital backbone. We designed and built a custom full stack platform so the public site and internal tools work together as a single system.

One joined up experience for supporters

For supporters and customers, the platform creates a clear, simple journey. They can:

• Book clubhouse rooms and restaurant tables

• Buy tickets for matches and events

• Book physiotherapy sessions

• Purchase memberships, packages and gift cards

Everything runs through a secure payments layer. That cuts out manual admin, reduces errors and gives staff live visibility of what is happening across the club. Membership and gift card purchases are now fully self-service too, freeing up staff time to focus on members rather than admin.