overview
CP Coaching Academy are a private football coaching academy based in Coventry. They position themselves as Coventry’s leading private football academy, focused on helping young players improve technically, physically, psychologically, and socially.
They offer a full development pathway, including 1-to-1 football coaching, elite development centres, striker training, holiday camps, team sessions, psychology programmes, and 2-to-1 training.
CP Academy needed more students for expanding classes in a competitive football training and education market. Traditional methods fell short on cost efficiency and scale.
The academy needed to attract qualified parent and student leads.
Previous methods did not provide the efficiency or scale needed for growth.
Campaign performance needed to be monitored closely so spend could be adjusted quickly.
The Herd launched integrated Meta and Google campaigns using data-driven creative, AI-optimised bidding and live CRM reporting.
Built audiences around parent demographics and high-intent search behaviour.
Developed compelling ad copy highlighting course benefits, urgency and clear reasons to inquire.
Used retargeting for high-intent users with dynamic ads to keep CP Academy front of mind.
Monitored performance in real time via GoHighLevel CRM, allowing rapid adjustments and optimisation.
the Result
2x Class Size
Class sizes doubled within months.
£5 CPA
Paid media hit the target cost per acquisition.
40:1 ROI
£5 cost vs £200 lifetime value per student.
Campaigns generated leads at £5 CPA, helping CP Academy fill classes twice as fast while maintaining a strong student lifetime value.
