Shortland Horne
Shortland Horne, a leading Coventry estate agent, approached The Herd to bring all of their lead generation marketing under one roof. Their PPC, SEO and paid social activity had previously been fragmented across different suppliers, making it difficult to:
See what was actually working
Track and measure return on investment
Scale lead generation in a predictable, confident way
They needed a single performance partner who could align all channels to one clear objective: generate high‑quality vendor and landlord enquiries for sales and lettings.
the Result
The results (first 3 months)
Within the first three months of working together, the consolidated, data‑driven approach delivered a step‑change in performance:
Over 100 fully qualified enquiries from people looking to sell or rent their properties
A strong pipeline of instructions, with many of those enquiries already progressed to market
More than £70,000 in additional revenue directly attributable to the new lead generation activity
These results have given Shortland Horne the confidence to invest further, with plans now in place to scale activity while maintaining a focus on quality over volume.
What this means for Shortland Horne
By moving from fragmented outsourcing to a single, integrated performance partner, Shortland Horne now has:
A clear view of what is working across PPC, SEO and paid social
A predictable engine for generating high‑value vendor and landlord leads
A foundation they can confidently scale to support their growth ambitions
The Herd continues to work closely with the Shortland Horne team to test, learn and optimise, ensuring every pound invested in lead generation is accountable and aligned to commercial outcomes
+70%
Brand awareness.
+51%
Conversion rate.
+80%
leadflow increase.
Working with The Herd delivered immediate results for our business. Within the first two months we saw a huge surge in new enquiries and instructions, with our cost per acquisition significantly lower than any campaigns we’d run before, all while maintaining incredible lead quality. The team felt like an extension of Shortland Horne from day one and we’re excited to keep building on this momentum.
Will Green
Director @ Shortland Horne
