Founded in January 2025 by brothers Paul and Kieran Scanlon, The Herd has grown from a bedroom start-up into a thriving ten-strong agency in under a year. What began as a small operation working with local businesses has rapidly evolved into a full-stack digital performance agency delivering AI-powered marketing, creative content, web development and performance media to clients across the UK and in more than 14 countries worldwide.

In just eleven months, the agency has scaled monthly revenue from 2,000 to over 100,000, with around 25,000 now generated from international clients alone. This rapid trajectory, combined with strong client retention and a predominantly referral-based new business pipeline, is at the heart of The Herd’s recognition in the Rapid Riser / Start-up of the Year category.​

Innovation and The Herd Experience

Innovation sits at the core of The Herd’s services, culture and client experience. The agency combines advanced AI and machine-learning tools with human creativity to deliver high-performing campaigns across paid media, SEO, content, digital PR and web, while ensuring every piece of work remains ethical, authentic and emotionally engaging.

Operationally, The Herd has invested early in scalable systems, including a CRM-driven infrastructure, structured onboarding and monthly strategic weeks dedicated to continuous improvement. Every client is welcomed into “The Herd Experience”, which includes thoughtful touches such as a membership-style welcome, a planted tree through Ecologi for each new client, and a consistently high-touch approach that has helped deliver a 95% client satisfaction rating.​

Putting Coventry on the global digital map

While rooted in Coventry, The Herd is helping put the region on the global digital stage. The agency now partners with clients across Europe, the Middle East, North America, Africa and Australia, including sectors such as education, sport, professional services and e-commerce.

By exporting digital services and creating high-value jobs locally, The Herd is contributing to both the regional economy and the wider reputation of Coventry and Warwickshire as a hub for creative and digital talent. The Chamber’s recognition celebrates this blend of local impact and international ambition.

Quote from CEO, Paul Scanlon

Paul Scanlon, CEO and co-founder of The Herd, said:

“Being shortlisted as a finalist for Rapid Riser / Start-up of the Year means a huge amount to us as a team and as a Coventry business. When we started The Herd from spare bedrooms at the beginning of 2025, the vision was always bigger than just building an agency – we wanted to create a place where people, ideas and clients could genuinely grow together. To be recognised by the Coventry & Warwickshire Chamber of Commerce so early on in our journey is incredibly humbling, and it’s a testament to our team, our clients who put their trust in us, and the wider business community that has supported us from day one. We’re only just getting started, and this nomination is fuel for us to keep raising the bar for what a modern, ambitious digital agency from Coventry can achieve.”

About The Herd

The Herd is a Coventry-based digital media agency helping businesses grow through powerful advertising, data-driven strategy and creative storytelling. With three core pillars – performance media, creative and brand, and digital and tech adoption – the agency delivers end-to-end support across lead generation, PPC, SEO, paid social, branding and conversion-focused web design.

Guided by a people-first culture rooted in loyalty, transparency and trust, The Herd is on a mission to enable every business to find its voice, reach its audience and grow with confidence. Businesses interested in joining The Herd and experiencing its award-nominated approach to digital growth can get in touch via The Herd website or by contacting the team directly.​