The partnership will see The Herd deliver targeted PPC, SEO and paid social campaigns to support Shortland Horne’s growth strategy, brand visibility and lead generation across sales, lettings and property management.

Shortland Horne and The Herd: a local growth partnership
Shortland Horne, an award-winning ARLA Propertymark-protected agency with branches in Coventry and Kenilworth, brings over 150 years of combined experience in residential sales, lettings and property management. The agency’s focus on service, compliance and client money protection provides a robust platform for sustained expansion in Coventry and Warwickshire.

The Herd, founded by brothers Paul and Kieran Scanlon, is a rapidly growing digital media agency specialising in performance marketing, web design and creative content. From its Coventry base, The Herd now supports more than 60 clients across multiple countries with data-driven advertising and growth-focused digital strategy.​

Together, the two Coventry businesses will focus on:

• Elevating Shortland Horne’s online visibility across core geographies.​

• Driving high-intent vendor, landlord and tenant enquiries through performance media.

• Aligning digital campaigns with Shortland Horne’s long-term growth and branch network plans.​

Mutual ambition, shared local roots
Paul Scanlon, CEO of The Herd, said:
“Partnering with a leading local brand like Shortland Horne is exactly the kind of relationship we set out to build – rooted in Coventry, ambitious in its plans, and serious about using digital to drive measurable growth. We’re excited to bring our performance media expertise to a business that already has such a strong reputation on the High Street and help turn that strength into even more online opportunities.”

Will Green, Managing Director of Shortland Horne, commented:
“From our first conversations with The Herd, it was clear they understood both the Coventry market and the pace at which a growth-focused agency like ours needs to move. Their approach to PPC, SEO and paid social is refreshingly commercial – focused on quality leads, clear reporting and honest conversations about what’s working. Partnering with a fast-growing local agency that shares our values around service and results feels like a natural next step in our growth journey.”