The Herd has been appointed by Genesis Employment to deliver a comprehensive programme of marketing, branding and tender design support as the recruitment business accelerates its growth plans. The collaboration will focus on strengthening Genesis Employment’s market presence, sharpening its value proposition and elevating the quality and impact of its bid submissions.​

Under the new partnership, The Herd will develop a suite of marketing materials, create refreshed branding for tenders and pitches, and provide ongoing strategic guidance on how Genesis Employment communicates with clients and candidates across multiple channels. This will include work on core messaging, visual identity, and the design of high-impact documents that clearly articulate Genesis Employment’s strengths, track record and service standards.

Paul Scanlon, CEO of The Herd, said: “At The Herd, our mission is to enable every business to find its voice, reach its audience and grow with confidence. Genesis Employment is an ambitious, people-focused organisation with a strong reputation in its sector, and we’re excited to help them bring that story to life through powerful marketing and best-in-class tender design. By combining our data-driven thinking, creativity and attention to detail, we’ll ensure their documents don’t just look great, but genuinely support conversion and long-term relationships.”

Richard Evans, Director of Genesis Employment, said: “We’re delighted to be partnering with The Herd at such an important time for our business. Their blend of strategic insight and creative execution really stood out to us, and we’re looking forward to working closely with Paul and the team to enhance how we present ourselves to clients, both in our day-to-day marketing and in competitive tender processes. This partnership is about raising the bar across all our communications and making sure our brand reflects the quality of service we deliver.”

The Herd, a Coventry-based digital media agency, helps businesses grow through advertising, data-led strategy and creative storytelling, spanning performance marketing, branding and website builds. The agency’s work is rooted in loyalty, transparency and a collaborative “Herd Experience”, designed to make clients feel fully supported as they scale.​

Genesis Employment provides recruitment and workforce solutions, supporting employers and candidates with a high-touch, service-led approach. The new collaboration will equip Genesis Employment with clearer messaging, stronger visual consistency and professionally designed tender documentation to support future contract wins and business development activity.​