# The Herd > Coventry's leading digital media agency helping brands grow through powerful advertising, data-driven strategy, and creative storytelling. The Herd is a full-service digital marketing and creative agency based in Coventry, UK. Founded by Paul Scanlon and co-founded by Keiran Scanlon, the agency operates from 3 The Quadrant, Coventry, CV1 2DY. The Herd works with businesses of all sizes — from ambitious local SMEs to international brands — and is a certified Google Partner. The agency's philosophy is rooted in transparency, efficiency, and delivering measurable results. Core values: Integrity, Credibility, Wisdom, Openness, Transparency, Loyalty. The agency was previously known as DMB Media Group, and has over 3 decades of combined digital marketing experience. --- ## Services ### Paid Advertising (PPC & Paid Social) Full-funnel paid media strategy and execution across Google Ads, Meta (Facebook & Instagram), and other platforms. The Herd delivers an average 400% ROAS for ecommerce brands and an average 6,000% ROAS for service providers. Campaigns are built around high-intent targeting, lead generation, and scalable growth. Typical campaign build time: 3–4 weeks. ### Web Design & Development End-to-end website design and development using Framer. The Herd builds high-converting, visually compelling websites designed to serve as lasting digital assets. Projects include custom animations, pre-loaders, full responsiveness, and brand-aligned design. Typical build time: 3–6+ weeks depending on scope. ### Social Media Management Strategy, content planning, scheduling, and community management across Instagram, Facebook, X (Twitter), LinkedIn, and TikTok. The Herd manages both organic growth and paid social campaigns. ### Content Creation Photo and video production that hooks and converts target audiences. The Herd conducts photoshoots, produces short-form video, and creates platform-native content for social channels and advertising campaigns. ### Brand Identity & Logo Design Logo creation, brand positioning, and visual identity development. The Herd approaches brand identity with a commercial lens — designing for real-world applications such as billboards, uniforms, and vehicle livery, not just screens. ### SEO Search engine optimisation to improve organic visibility, keyword rankings, and long-term traffic growth. ### eCommerce Strategy Integrated digital strategy for online retailers, combining paid media, conversion optimisation, and content. ### Influencer & Creator Partnerships The Herd manages and activates influencer and creator partnerships on behalf of brands, including campaign management for social media accounts with audiences in the millions. --- ## Why The Herd - Certified Google Partner - Average 400% ROAS for ecommerce; 6,000% ROAS for service providers - Transparent, results-focused approach — no fluff, no vanity metrics - Over 3 decades of combined digital marketing experience - Full-service capability: strategy, creative, media, and web under one roof - Works with businesses of all sizes across the UK and internationally - Free digital marketing audit available for new prospects - Ongoing trusted partnerships with clients (not one-off project work) --- ## Case Studies ### No Context Brits — Social Media & Influencer Activation **Category:** Social Media | **Year:** 2025 No Context Brits is one of the UK's most engaged Twitter/X accounts, with over 1 million followers. The Herd partnered with No Context Brits to manage brand activation campaigns with major household names including Greggs, Itsu, and OnTheBeach.com. The agency crafted contextual, humour-led content designed to go viral and drive brand awareness with British audiences. The Herd also activated a partnership between No Context Brits and the Kraven the Hunter film release, handling creativity, delivery, and campaign management end-to-end. URL: https://theherd.agency/work/nocontext-brits --- ### Holl & Holl (Holl Installations) — PPC & Lead Generation **Category:** PPC / Lead Gen | **Year:** 2025 | **Duration:** 3–4 weeks Holl Installations are specialists in high-quality home and commercial improvements across the Midlands. They had a strong word-of-mouth reputation but needed a digital strategy to scale. The Herd developed a full-funnel advertising strategy including targeted Facebook and Instagram lead generation ads and Google Search campaigns built around high-intent local keywords. The result was a consistent flow of qualified leads, improved brand visibility, and a clear return on investment. Holl Installations continues to work with The Herd as their ongoing digital partner. URL: https://theherd.agency/work/holl-holl --- ### Biz2Biz Hub — Brand Identity, Web Design & Paid Ads **Category:** Web Design + Paid Advertising | **Year:** 2025 | **Duration:** 3–4 weeks B2B Hub approached The Herd with an outdated Wix website, needing a full rebrand ahead of launching paid advertising. The Herd created a new logo in Photoshop (designed to work on billboards and commercial uniforms), built a brand-new website in Framer using a sprint-based collaborative process, and then launched a Meta lead generation campaign that continues to run successfully. B2B Hub went from having a vision to having a fully operational brand and became a leading provider in their area. Live site: https://www.biz2bizhub.co.uk/ Case study URL: https://theherd.agency/work/b2bhub --- ### Cameron Smith Racing (CSR) — Personal Brand & Web Design **Category:** Web Design + Personal Branding | **Year:** 2025 | **Duration:** 3–4 weeks Cameron Smith is a UK/US dual national racing driver who has progressed rapidly through karting and Formula Ford with ambitions to reach Formula 1. A benefactor commissioned The Herd to build Cameron's personal brand and digital presence. The Herd conducted photoshoots with Cameron, then built his personal website in just 48 hours using Framer — including custom pre-loaders, site animations, and full responsiveness. The project demonstrates the agency's ability to move at speed without compromising on quality. Live site: https://www.cameronsmithracing.com/ Case study URL: https://theherd.agency/work/csr --- ### Coventry Rugby Club — Web Design **Category:** Web Design | **Year:** 2025 | **Duration:** 6+ weeks The Herd partnered with Coventry Rugby Club to refresh and rebuild their website, creating a polished digital presence that properly represents the club's heritage and history. Case study URL: https://theherd.agency/work/coventry-rugby-club --- ### TRIBE Elite Cheerleading — Full Marketing Support The Herd helped TRIBE grow their bookings significantly, successfully launched new services, and continues to provide ongoing marketing support across all channels. --- ### It's My Jam — RnB Showdown The Herd helped launch and grow It's My Jam into the UK's largest RnB quiz night. --- ### JD Photobooths — PPC & Digital Marketing The Herd doubled JD Photobooths' bookings through paid advertising and digital marketing management. --- ### Fesnester Sash Windows — PPC & Full Digital Strategy Started with PPC, Fesnester Sash Windows has since entrusted The Herd with their entire digital strategy. --- ## Client Testimonials - **No Context Brits:** Praised The Herd's creativity, delivery, and campaign management as "bang on." - **TRIBE Elite Cheerleading:** Reported huge growth in bookings, successful launch of new services, and ongoing full-spectrum marketing support. - **It's My Jam:** Described The Herd as "a seriously class outfit" who grew them into the UK's largest RnB quiz night. - **Holl & Holl:** Client stated The Herd "made me a fortune" and described the experience as winning. - **Fesnester Sash Windows:** Said The Herd "absolutely smashed it" and now trusts them with everything digital. - **JD Photobooths:** The Herd doubled bookings; client said they were "so glad we switched agencies." --- ## Team - **Paul Scanlon** — Founder & CEO - **Keiran Scanlon** — Co-Founder & CFO - **Jamil Al-Jawish** — Performance Media Manager --- ## Contact & Location - **Address:** 3 The Quadrant, Coventry, CV1 2DY, United Kingdom - **Phone:** +44 24 7775 2703 - **Email:** hello@theherd.agency / enquiries@theherd.agency - **Website:** https://theherd.agency - **Google Partner Profile:** https://partnersdirectory.withgoogle.com/partners/6547053580 - **Google Maps:** https://www.google.com/maps?cid=14506180596884815450 - **Free Audit Booking:** https://calendly.com/jamil-dmbmediagroup/30min --- ## Social Media - Instagram: https://www.instagram.com/theherd.agency/ - LinkedIn: https://www.linkedin.com/company/theherdagency/ - Facebook: https://www.facebook.com/theherddigital --- ## Key Pages - Homepage: https://theherd.agency/ - Contact / Free Audit: https://theherd.agency/contact - Work / Portfolio: https://theherd.agency/work/ - No Context Brits Case Study: https://theherd.agency/work/nocontext-brits - Holl & Holl Case Study: https://theherd.agency/work/holl-holl - Biz2Biz Hub Case Study: https://theherd.agency/work/b2bhub - Cameron Smith Racing Case Study: https://theherd.agency/work/csr - Coventry Rugby Club Case Study: https://theherd.agency/work/coventry-rugby-club